Breastfeeding helps lay the foundations of a healthy life for a
baby and makes a positive contribution to the health and wellbeing
of mothers and their whānau/families. (Ministry of Health, MOH)
The Baby Friendly Hospital Initiative (BFHI) is a global
campaign of the World Health Organization (WHO) and the United
Nations Children's Fund (UNICEF). The goal is to increase
breastfeeding initiation and duration rates by protecting,
promoting and supporting breastfeeding.
Being a BFHI accredited organization, Bay of Plenty (BOP) DHB is
committed to helping mothers start breastfeeding well; having
policies and practices in place to support breastfeeding
As a BFHI accredited facility, BOPDHB has adopted the
following 10 Steps to Successful Breastfeeding:
- Have a written breastfeeding policy that is routinely
communicated to all health care staff.
- Train all health care staff in the skills necessary to
implement this policy.
- Inform all pregnant women about the benefits and management of
- Help mothers initiate breastfeeding within a half-hour of
birth. Place babies in skin to skin contact with their
mothers following birth for at least an hour. Encourage mothers to
recognise when their babies are ready to breastfeed, offering help
- Show mothers how to breastfeed and how to maintain lactation
even if they are separated from their infants.
- Give new-born infants no food or drink other than breast milk
unless medically indicated.
- Practise rooming-in - allow mothers and infants to
stay together - 24 hours a day.
- Encourage breastfeeding on demand.
- Give no artificial teats or pacifiers (also called dummies and
soothers) to breastfeeding infants.
- Foster the establishment of breastfeeding support groups and
refer mothers to them on discharge from hospital or clinic.
For any further information or queries, Please contact Karen
Palmer, BFHI Coordinator BoPDHB:
Senior Lactation consultant, BFHI
Coordinator BOPDHB (Tauranga)
07 579 8095
Lactation consultant (Tauranga)
07 579 8095
Lactation Consultant (Whakatane)
- Exclusive breastfeeding is recommended until your baby is
around six months old - this means that since birth, your baby has
only had breast milk (from the breast or expressed) and prescribed
- If your baby is exclusively breastfed, then breast milk meets
all their fluid requirements. They don't need water or any other
drinks or food until they're around six months old.
- After six months, babies need the addition of other foods for
their growth and development. While introducing complementary foods
(solids) continue breastfeeding until babies are at least one year
of age or older.
- With help and support you can continue to breastfeed, even if
you need to be away from your baby for any length of time (e.g.
returning to work).
The Breastfeeding Resource Book is available at all facilities
in BOPDHB. For electronic copy click
For more information on breastfeeding click here
September 12, 2016